In a cover story for Managed Care magazine, I explain the efforts of health insurers and consultants to develop private health insurance exchanges under the Affordable Care Act (ACA). As the article reports:
“Not yet fully operational, the Affordable Care Act is already having a significant effect on the sale and marketing of health insurance. Health plans are changing how they sell it, and employers are changing how they buy it. While continuing to sell to executives in human resources and finance departments at companies large and small, health plans also are developing relationships with private health insurance exchanges, thus providing a new way for consumers and businesses to buy health care coverage.”
It will be fascinating to see if these private exchanges develop more quickly than the public exchanges the states can develop under the ACA. As of September 2012, some states were resisting efforts to develop exchanges while other states were moving forward.